WELL HELLO, IT’S LOVELY TO MEET YOU
I’m Alice.
I’m a coach, writer, speaker, podcaster and founder of a global mindset and wellbeing platform for women.
Often found: dancing/ reading/drinking coffee.
Your biggest cheerleader.
"It is literally impossible to be a woman. You are so beautiful, and so smart, and it kills me that you don't think you're good enough. Like, we have to always be extraordinary, but somehow we're always doing it wrong.”
— Barbie 2023, America Ferarra
MY STORY
Many rounds of fertility treatment led me to conduct a deep dive on my internal world and inner narratives, because I simply could not continue living through such a difficult time feeling like I had no idea how to cope.
Profound inner work led to a drastic new perspective on my life, before I knew how my own fertility journey would end.
After I had my first daughter, I started to share these findings online.
I built an engaged community on Instagram and from there things sort of…snowballed. Have a flick through the pics for a whirlwind tour!
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2018
Started my Instagram account. Interviewed experts and others in the fertility world for my blog at the time. Realised how important collaboration and connection was.
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2018
First sell out live event in London. It was boiling hot and I was nervous! The feedback was amazing.
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2018
Working as a consultant and on the Steering Committee for Ferring Pharmaceuticals’ Project Family
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2018
Guest speaker for IVF Babble’s Pineapple Ball at the Science Museum, London.
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2019
Began Fertility Events company with Cat Strawbridge. We hosted high quality, sell out London ‘Live Your Life’ community events.
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2019
Invited to speak at lots of different events like the ‘She’s So Hormonal’ Thriva Health panel with Meg Matthews.
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2019
Began consulting with lots of organisations like the Royal College of Obstetrics and Gynaecology.
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2019
Won commission from BBC Radio 2 for a Fertility Week and produced the content for them and BBC 5 Live. Consulted with them throughout. Big dream board moment!
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2020
Writing published in Red magazine; Harper’s Bazaar; ASDA online and many blogs, articles and books!
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2020
Went full time in my business, launched my first 6 week course and left my job! Founded the Fertility Life Raft membership.
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2021
Qualified as a Certified Tranformative Coach after training with Animas School of Coaching. So happy on the day I took this pic!
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2022
Big Fat Negative publishes first book, I was delighted to have contributed to the writing.
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2023
Contiued to speak at events (on and offline) on mindset, wellbeing, fertility communication and support while running the Fertility Life Raft and coaching 1:1 clients!
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2023
Opened my first mastermind, coaching women at all stages (not just fertility!) in life and business.
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2024
OVUM collaboration expands! Providing a link to my positive and negative result meditations inside their pregnancy test boxes; stocked in 340 Sainsbury’s stores.
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2024
Published in Kat Brown’s book, a collection of essays: ‘No One Talks About This Stuff’
Here are the stand out moments!
Featured in national and global press (Red, BBC, Stylist, The Telegraph, Harpers Bazaar)
Campaign (Think! What Not to Say) shared widely across social media; included at the Fertility Show (London, Birmingham); the Barbican and on the BBC.
‘Live Your Life’ sell out fertility events created with Cat Strawbridge .
Published in or mentioned in lots of excellent books! (including: No One Talks About This Stuff; Ask me His Name; Big Fat Negative; The Worst Girl Gang Ever)
Podcast Fertility Life Raft recommended by Fearne Cotton; the Hi Lo Podcast.
Won BBC Radio 2 commission. Produced BBC Fertility Week BBC Radio 2/BBC 5 Live collaboration.
Consulted with the Royal College of Obstetrics and Gynaecology, ESHRE, MERCK and Ferring Pharmaceuticals.
Awarded ‘Most Supportive’ (The Worst Girl Gang Ever audience)
CEO and Founder: Fertility Life Raft™
Throughout all this, my personal life moved at pace.
After a frozen embryo transfer my son was born in 2020, a little brother for Matilda.
I had an unplanned baby in 2022 (The Telegraph featured my story on a feature about spontaneous conception after IVF).
We left our home in London where we’d lived for 15 years and moved back to Wiltshire.
Now?
I coach women at all stages; I’m a business mentor; I work with amazing brands like OVUM and femme; I run Fertility Life Raft™ and spend time with my three children and my family.
WHY WORK WITH ME?
Truthfully - I look back at everything I did over the last few years and I think…goodness.
That was a lot of work!! Thing is: I know why it all happened as it did. I was aligned, I was in flow, I was being fully me. These are things we must be, to manifest our goals and be happy. (And I’m not talking about manifesting babies here. That is a whole other conversation).
Being multi-passionate; having free reign over my time and what I want to create is essential for me to be happy, fulfilled and do my best work as a coach, mentor, mum.
And to simply…be.
Understanding who I am, what I need to feel creative, abundant and energised means I do the things I love and rarely things that I don’t.
Yes there’s societal privilege at play. Any coach, writer, advocate or campaigner who does not recognise this, is not doing their job properly. And there’s also a whole hunk of inner work too.
I MOSTLY feel deeply grateful, aligned and happy. And I believe that women who are supported, listened to, understood and coached, can feel like this too.
Women deserve compassionate, kind, powerful spaces to be properly heard for all that they are; all they’ve been through and all they dream of being.
This is what I provide through 1:1, courses and group spaces.
Brands and companies who properly support women contribute to a more positive, happier society overall.
We must work together, cohesively to make this happen. We need happier, more self compassionate, internally resourced individuals and we need positive, peaceful and inclusive societal messaging.
SO LET’S GET TO WORK!
It’s time to change the narrative.
TRAINING
I hold an ICF accredited Transformative Coaching Diploma from Animas School of Coaching
I work with my own wellbeing and business mentor Lauren Barber to support my own energy; live seasonally and more gently.
I’m in four different business memberships!
I also hold an MA in Acting Musical Theatre from Central School of Speech and Drama - it turns out my acting background gave me such a brilliant foundation for all the work I do from coaching to Instagram.
FUN FACTS
I live in Wiltshire after a 15 year stint in London with my husband; two IVF children Matilda and Reggie and our youngest, Luna
I used to work for the London Dungeons as an actress, scaring people for a living!
I’m one of 4 sisters - fiercely loyal to each other; wildly different!
For 10 years I was Creative Development Director for an award winning production company on projects from radio to film
I love good coffee, a good dance, a good book and a good wild swim.
MISSION
I am on a mission to coach, support, write, speak and transform women’s experiences through every chapter of their lives.
I work as a coach, campaigner, advocate and consultant:
From the moment we get our first period - or not, if you don’t have periods
Deciding to start trying for a baby
Pregnancy and motherhood
Living a life after a fertility journey which looks different to the plan
Childfree by choice
Menopause and beyond